World Showcase Social Club
OVERVIEW
For my second passion project, entitled “World Showcase Social Club,” I was tasked with designing for 30 minutes over the course of 30 days to practice a new skill. Though I’ve illustrated before, I’d never experimented with organic, sketch-like illustrations which is something I’ve always admired. My first idea was to design cocktails, but then I personalized it by focusing on drinks found in EPCOT at the Walt Disney World Resort. “Drinking around the world” is very popular at the moment and there are many fan-favorite drinks that can only be found in this theme park. I decided to illustrate one drink from each country that would be printed on t-shirts that could be worn around the park. There is plenty of “Drink Around the World” apparel, but I’ve never seen any for specific drinks. Each design also includes its name, ingredients, and some fun “pixie-dust” details.
ROLE
Designer, illustrator
TOOLS
Adobe Illustrator, Adobe Photoshop
First Draft
Second Draft
Final Draft
PROCESS
My first step was finding pictures of each drink and using the brush tool in Adobe Illustrator to trace the shape of the cup. The brush stroke that I used mimicked a pencil which is exactly what I was looking for to achieve the sketch-like feel and I wasn’t focused on making the lines perfectly straight or connecting. After that, if applicable, I free-handed a fun garnish or texture and added small embellishments at the bottom of the cups to add some detail.
I thought that the illustrations would be the hardest part for me, but it was actually laying out the information that I wanted to include. When I presented my first draft, most of the critiques I received were that each section felt disconnected from one another. To fix this, I originally tried overlapping the ‘social club’ oval with the cup in some way but didn’t feel that it worked. After looking back at my inspiration, I decided to add some character to the cups by giving each a bow and adding ‘social club’ in between the loops. Making the names bigger and overlapping with the cups also helped establish more of a connection between the sections. After some consideration, I ended up removing the ‘social club’ from the back completely to simplify the design, leaving it for only the front, and filling in the bow to add some dimension.
Mexico, Avocado Margarita
Norway, Viking Coffee
Germany, Schöfferhofer Grapefruit Hefeweizen
American Adventure, Moonshine Sour
Japan, Violet Sake
Morocco, Red Sangria
Morocco, White Sangria
France, Citron Slush
France, Orange Slush
United Kingdom, Pimm's Cup
Canada, Ottawa Apple