Louisiana Hot Sauce

OVERVIEW

Working at Pinckney Hugo Group, I’ve had the opportunity to work on a variety of CPG clients such as Louisiana Hot Sauce, primarily designing graphics for their social media channels. In early 2025 Louisiana Hot Sauce created a new brand highlighting what it means to be Louisiana Hot and PHG helped build out and promote the new brand. Their new brand identity is warm, bold, spicy, energetic, and authentic and these words fuel my creative process when designing for their channels.

Some of my favorite graphics featured below include dark posts, unique one-offs, and partnerships with Louisiana State University and Bowl & Kettle, all of these encompassing adventurous, bright, hot energy of Louisiana Hot Sauce.