Louisiana Hot Sauce

OVERVIEW

At Pinckney Hugo Group, I’ve had the opportunity to design social content for a variety of CPG brands, including Louisiana Hot Sauce. Following the brand’s identity refresh in early 2025, I helped bring its new visual system to life across social media, creating content that reflected the essence of what it means to be Louisiana Hot. Every design was guided by the brand’s core attributes: warm, bold, spicy, energetic, and authentic, resulting in a cohesive and recognizable social presence.

The featured work showcases a range of creative executions, from dark posts and custom one-off concepts to partnership campaigns with Louisiana State University and Bowl & Kettle. Each piece was designed to capture the adventurous spirit, vibrant personality, and unmistakable heat that define the Louisiana Hot Sauce brand.