Tree Top

OVERVIEW

At Pinckney Hugo Group, I create social content for Tree Top, helping shape a brand presence that feels timely, relatable, and engaging. With our team managing Tree Top’s social channels, we have the flexibility to develop creative that balances planned content with quick-turn concepts inspired by current trends and cultural moments. This approach allows us to keep the brand fresh while staying true to its voice.

One of my favorite aspects of working on Tree Top is using humor and authentic storytelling to capture the everyday realities of parenting. My work featured below includes some custom one-off social graphics and "Good Luck" race-day posts that are designed to connect with Tree Top’s audience while maintaining a cohesive brand identity.