Tree Top

OVERVIEW

Working at Pinckney Hugo Group, I’ve had the opportunity to work on a variety of CPG clients such as Tree Top. PHG manages Tree Top’s social media so our creative team has a great deal of freedom and control when it comes to promoting Tree Top on social channels. We have transformed from brainstorming and planning most of our content to having a few scheduled posts and leaning into quick-turn ideas and current trends to fuel our output. One of my favorite things about working with Tree Top’s brand is that we get to lean into the relatability of what it’s truly like being a parent through humor and highlighting real-life moments.

Some of my favorite graphics featured below include a couple unique one-offs and ‘Good Luck’ racing posts for social media, as well as banners for their Amazon Storefront.