Syracuse Men’s Basketball

OVERVIEW

As a member of the creative team at Pinckney Hugo Group, I had the opportunity to collaborate with Syracuse Men’s Basketball to develop game-specific T-shirt designs for the 2025–26 season. Each design celebrated marquee matchups, tournaments, and rivalries, including games against Duke, UNC, and Tennessee, and moved through multiple rounds of concepting, refinement, and internal/client review. This project gave me the opportunity to expand beyond digital design and explore apparel graphics, from initial mood boards and copy exploration to final design execution.

My "Battle of the Orange" concept was selected for the ACC/SEC Challenge matchup between the Syracuse Orange and the Tennessee Volunteers. Inspired by the fact that both programs are synonymous with the color orange, I centered the design around the shared identity of the two teams. By combining each school's signature shades, the final graphic captures the bold, energetic, and spirited nature of the rivalry while celebrating the vibrant visual identity that connects them both.