Westbrae Natural

OVERVIEW

One of the most rewarding projects at Pinckney Hugo Group has been helping launch and establish the social presence for Westbrae Natural. After Bush Brothers & Company acquired the brand, our team had the opportunity to build its social identity from the ground up by developing a strategy that felt distinctly Westbrae while remaining authentic to its brand values. From defining content pillars and planning the content mix to balancing branded creative, social-first concepts, and creator partnerships, I’ve contributed to shaping a cohesive presence since the brand’s social launch in May 2026.

Every piece of content was designed around Westbrae Natural’s core attributes: simple, natural, and clean. The featured work highlights some of my favorite branded executions, using the brand’s color palette, typography, and graphic elements to create content that feels polished, approachable, and native to social platforms while reinforcing a consistent visual identity