Make-A-Wish CNY 40th Anniversary

OVERVIEW

As a digital design intern at Pinckney Hugo Group, I was tasked with developing a celebratory visual identity system for Make-A-Wish Central New York’s 40th Anniversary, including logo concepts, social banners, creative assets, and a supporting media plan to increase awareness and encourage donations that help grant more wishes.

I approached each anniversary theme with a unique creative direction while ensuring every concept reflected the organization’s core values of hope, possibility, and change. Make-A-Wish serves as a source of hope for children with critical illnesses, providing moments of joy, strength, and optimism throughout their journeys. Through each logo and banner exploration, I aimed to celebrate the impact of the organization’s 40-year legacy while highlighting its continued commitment to transforming children’s lives, one wish at a time.