The Good Bean Mexicali

OVERVIEW

During my internship at Pinckney Hugo Group, The Good Bean, an acquisition brand under Bush Brothers and Company, requested that we develop a series of e-commerce assets for their newest flavor, Mexicali, with the goal of highlighting the product’s bold flavor, convenience, and versatility while remaining consistent with the brand’s existing visual identity.

I approached this project by capturing the playful, energetic personality of The Good Bean’s branding and packaging through vibrant compositions and dynamic product storytelling. This project pushed me creatively as I explored a new skill: building realistic, photographic-style graphics using individual stock imagery elements. Each asset was carefully composed to feel unique while maintaining a cohesive look and feel across the full collection.

By incorporating key elements from the Mexicali packaging, experimenting with color, and creating visual moments that emphasized both taste and convenience, the final assets reinforced a strong and recognizable product story. In addition to the e-commerce graphics, I also designed a desk-drop piece that promoted Mexicali’s benefits, ease of use, and purchase availability.