Tree Top HR Social
Media Templates

OVERVIEW

During my internship at Pinckney Hugo Group, Tree Top Human Resources asked us to create a series of social media templates designed to promote job openings, company events, and employee-focused initiatives. With the only requirement being the incorporation of Tree Top HR’s five brand icons, I had the creative freedom to build a flexible system that felt engaging, recognizable, and aligned with the brand.

My goal was to create a visual identity for Tree Top HR that felt connected to the larger Tree Top brand while establishing its own personality. Unlike the traditional product-focused branding, the HR identity leans into a more simplified, playful, and positive aesthetic that reflects the employee experience. I wanted the templates to communicate that working at Tree Top is an extension of the brand itself: fun, welcoming, and full of energy.

A key challenge was incorporating all five primary brand colors in a way that felt cohesive rather than overwhelming. Through intentional use of white space, balanced layouts, and strategic color placement, I created a versatile template system that feels bright, approachable, and easy to adapt across a variety of HR communications.