Syracuse University Athletics

OVERVIEW

During my graphic design internship with Syracuse University Athletics, I was responsible for creating weekly social media graphics that promoted upcoming games, events, scores, and athletic achievements across various sports programs.

Working within the established SU Athletics brand guidelines, I had the opportunity to explore creative concepts while maintaining a consistent and recognizable visual identity. I frequently incorporated Syracuse’s iconic orange to strengthen the connection between the designs and the university’s brand, while also experimenting with techniques such as custom typography treatments, shape manipulation, and image blending to create dynamic compositions.

This internship allowed me to expand my skill set in the sports design space, an area I had limited experience in prior. It challenged me to create engaging, time-sensitive content while developing a stronger understanding of how design can build excitement, communicate information, and connect fans with a team’s identity.